Family orientated food delivery website.
My role:
Research interviews about the participants using a delivery service
Sketching a low fidelity wireframe
Taking that wireframe into a mid fidelity wireframe (Sketch)
Prototyping a low fidelity navigation flow for my user group (Axure)
Conducting a usability review of prototype
Creating a research and recommendations report (Keynote)
Overview/Problem
Families wanting an online platform that would deliver meals to them that would make the online process less painful and cheaper. Increased need for online delivery during the pandemic as well as cheaper options due to jobs being lost.
Statement - Working families who are looking for more efficient and cheaper options for their families by showcasing a more family orientated menu options as well as discounts.
Approach : Directed storytelling research
Conducting my interviews I took notes to identify the experiences these users have experienced with past use of delivery services. I assessed their individual wants, needs and any confusions, concerns and grievances they had with past services.
Pain point: I noted many users were looking for a quick and painless menu selection meaning they were wanting to find a meal for their family that they all agreed upon instead of searching through many different restaurants to find “kid friendly” food.
Pain point: Many of the users also kept coming back to wanting to go through the site as efficiently as possible as time to complete tasks with children were a struggle.
Pain point: Finding discounts to help balance any other taxes on their food was something they tried to find.
After using an affinity diagram and an empathy map I determined my user group was looking for a delivery site that would be more efficient and have cheaper options for their families by showcasing a more family orientated menu options as well as discounts.
Approach : Low fidelity and mid fidelity wireframes.
Sketching out my low fidelity wireframes I took my users into account by showcasing the hierarchy of the restaurants that had kid friendly menus available to chose from at the main homepage. I chose this option as instead of sorting through all the restaurants they could simply click and find their meals more efficiently.
Approach : Interactive prototype
Creating an interactive prototype I stuck with one point of clear navigation when I was creating my architecture diagram. I wanted to focus on creating a path that was the quickest and less painful navigation to get the user to the end of the delivery. I went back to my notes on the interviews to keep my mind set on what these types of users were trying to get to.
Approach: Usability testing and findings report.
After conducting an interactive prototype report assed the feedback from participates into a findings report. I grouped the comments using affinity diagrams to help display the commonalities.
Outcome and reflection.
In my report, I took into account of what the participants communicated with me and listened with empathy to their concerns. I focused on the main navigation I had prototyped out to make it easiest to understand. I did come across some ideas that I would implement into my final product. Helping working families find an easier and cheaper version to their delivery service was very rewarding. The end product would be something that would help the user better their delivery experiences. Here are some of examples I came to from the users.
Example 1
The hierarchy of the the discount options on the main page should be more prominent. Thinking of affordances the link to the discounted restaurant page wasn’t very easy to see. They would miss the link as the button didn’t look like a button they could click. Making this button more prominent in way that is familiar to a user would be beneficial to the user.
Example 2
The add to cart would link directly to the cart instead of a simple pop up. The participant would have to go back to the page and add more instead of just simply staying on that page. The solution would be to add a pop up page of the cart to show them the item was added as well as them being able to go to the cart from there when they are done.