PROJECT OVERVIEW
CLIENT
I worked within a team for this study. We conducted research and took notes on key takeaways in a “know, don’t know, assume” activity on our group whiteboard. I did deep-dive secondary research to bring back to my team for group synthesis. I worked with my team to create a strategy statement and a touchpoint strategy map. I designed prototypes for specific touchpoints and then wrote the script sections about those screens for a video presentation. As a team, we worked together to complete this process into a video presentation combing all of our work together.
MY ROLE
My lead roles on this project were creating the presentation video and developing the prototype.
METHODS
Stakeholder interview
Deep Dive Secondary Research
Strategy Statement
Touchpoint Strategy Map
Annotated storyboard prototypes
TOOLS
Sketch, Miro, Google Docs, Zoom
DELIVERABLES
Know, don’t know, assume.
Goal: To list all the things I knew, didn’t know and assumed about the client to prepare for the stakeholder interview and develop questions.
Findings: I realized I needed to do a bit more research on the competitors for this application because I don’t have personal experience.
Stakeholder interview.
Goal: To answer all of the unknowns, gather insights about the intentions of Draw, and start to locate the established and potential touchpoints.
Findings: This interview answered a lot of the “don’t knows’ about Draw and also revealed opportunities to further develop touchpoints and revise design concepts. The stakeholder stated that they are open to any suggestions, so, as a group, we did secondary research to gain a deeper understanding of the problem space. The topics we focused on were other sites that offered sharing stories among a community, how to leverage social media such as Instagram, other applications,s or websites that used coloring or drawing as a release of emotions.
Deep dive.
Goal: The goal was to gain a deeper understanding of the problem space of having a connection within a community and using coloring as a form of emotional support. Because the stakeholder wanted there to be a touchpoint between the user and their community, I researched other organizations offering to tell a person’s story and connecting them together.
Findings: On a Zoom call, our group used a freehand Mira board to remotely synthesize our data and determine pain points and opportunities. This worked well and we quickly developed our strategy statement based on the key takeaways from all of the research we had gathered so far.
Touchpoint map and individual touchpoint prototypes.
