Research and design extension
The client: UofMN Press’sTwtter widget.
My role:
I performed a cognitive walkthrough to gain a better understanding of the pain points and opportunities within the UofMN Press Twitter’s widget. Based on these results, I determined protocol goals with my team for primary user contextual inquiry sessions. During these sessions, I recorded notes and key takeaways for synthesis. I used this data to prototype improvements by sketching wireframes and then creating a high fidelity prototype walkthrough using Sketch and InVision.
Research methods:
Cognitive Walkthrough
Contextual Inquiry
Digital Prototyping
Research synthesis
Affinity diagramming
Low fidelity wireframe
Tools:
Google Docs
Zoom
Miro
Sketch
InVision (prototyping)
Cognitive Walkthrough
My client, UofMN Press is using a Twitter widget to provide a conversation about their publications through Twitter and linking those conversations to their website. We watch the main user of this widget, through a video, how the widget is used at the moment.
Goal: To begin I identified the focus for the contextual inquiry protocol goals.
Insights: The usability issues occurred in the task of finding tweets to approve or reject. The number of publications made it unclear where to find the tweets without manually going through page after page. Another pain point that stood out was what happens once the tweet is approved to the publication’s website itself.
Contextual Inquiry Sessions on Zoom
The main user of this widget remotely showed my team and me how they perform the tasks of their business. Then they performed a usability testing session on the existing Twitter widget and gave me insights on how it was working well and how it was not.
Goal: To gain insights on pain points and opportunities for the usability and functionally of this application.
Findings: The user stated the feedback of the application was poor as she did not know what happened if she approved a tweet as well as the usability could be improved as the time it took for her to find tweets was long.
Research Findings and Prototype Plan
The user workflow could be improved by having a clearer visual hierarchy as well as creating better feedback on what happens if the user approves the tweets to the publications.
Digital Prototype.
I provided the client with a high-fidelity interactive InVision prototype tour.
In the prototype, the blue dots on the screen are tour points that will explain the recommended changes, the reasoning behind them, and how to proceed by clicking the hotspots.
Conclusion.
The purpose of this report is to evaluate the pain points and opportunities of UofMN Twitter’s widget and offer recommendations based on research gathered during the Contextual Inquiries.
Key Recommendation:
Having the option to sort the tweets that need to be reviewed by greatest to least.
Adding feedback to the user when they approved a tweet and what it would look like on the publication’s website.